Personal brand. Creation and promotion Ryabykh Andrey Vladislavovich

Name (nickname)

Name (nickname)

There is such an excellent Soviet film - “Chasing Two Hares”. The main character is Svirid Petrovich Golokhvosty. But he called himself GolokhvAstov. One letter, but so much meaning!

Since ancient times, the attitude towards a person’s name was very reverent and had an almost sacred character: the name was given only in the second year of life, they kept their real name secret, since it was believed that the one who finds out your real name will gain power over this person . The famous psychologist Vladimir Levi in ​​his book “Why do you need a NICK, or Choose a new name for yourself” talks about the power of a name, its influence on a person’s fate and character. He explains this by saying that the most common thing we hear throughout our lives is our name. Any utterance gives rise to vibrations that change us. Since we are talking not just about a name, but about a name as a promotion tool in a competitive environment, it is worth remembering three conditions that a name must meet:

Memorability;

Correspondence;

Distinctiveness.

Coming up with a pseudonym is a fairly common technique for more effective personal branding. This technique is now especially common in show business, although this practice is quite well known in literature and art:

Mark Twain (Samuel Clemens); George Sand (Aurora Dupin)

Marilyn Monroe (Norma Baker); Leonid Utesov (Lazar Weisbein)

Elton John (Reginald Kenneth Dwight); Tina Turner (Anna Mae Bullock)

Freddie Mercury (Farukh Bulsara); Sting (Gordon Summer)

Valeria (Alla Perfilova); Jasmine (Sara Semendueva)

Abraham Russo (Efrem Apjyan); Daria Dontsova (Agrippina Vasilyeva)

Boris Akunin (Grigory Chkhartishvili); Kir Bulychev (Igor Mozheiko) and many others

It has already happened that in this environment the “right” name is almost half the success. Agree, it’s difficult to imagine Zhanna Kopylova as a sex symbol, but Zhanna Friske is easy to imagine. But even if you don’t work in show business, there is nothing stopping you from taking a pseudonym to improve the memorability of your name. For example, the maiden name of Nika, one of the authors of this book, is Sysuev. It is very difficult to perceive by ear and even worse to remember. Sysueva. Sysoeva. Susyeva. Nightmare. The current surname is Kirillova, nothing unusual or memorable. Therefore, Nika conducts all PR activities under the name Nika Zebra. Agree, it’s hard not to remember the girl everyone calls Zebra. Come up with an interesting prefix for your name: for example, Internet bourgeois Andrei Ryabykh, marketing anti-guru Daniil Dvigin, PR specialist with broad powers Roman Maslennikov. This will allow you to anchor information about you not only by first and last name, but also by category, niche that you have chosen for your promotion.

The musicians of the Bi-2 group went even further: one of them is the well-known Leva Bi-2. Egor Bortnik became a leftist in childhood. This happened in Africa, where the boy lived with his parents. Yegor's father was a radiophysicist by profession, and he was invited to one of the universities in the Congo. One day, a father brought home a lion fang and gave it to his son. Yegor was so happy with the gift that he did not part with it. Local children, seeing a fang on Yegor’s neck, nicknamed him Lev. The boy liked the new name so much that he began to call himself that. Leva received the name Igor (as it was written in his passport) when he was already an adult. This happened in 1991 in Israel, where he went to travel and see friends. Israeli officials were unable to correctly write the name Egor given at birth, and Bortnik received a new document where the name Igor was written down. So Leva’s new name appeared in her Israeli passport – Igor Mikhailovich Bortnik. Yegor continued to perform under the name Lev. Later, both musicians (Leva and Shura) officially changed their surname to Bi-2. Yes, yes, this is such an unusual surname. Moreover, when registering her marriage with Shura Bi-2, Elizaveta Reshetnyak changed her last name, and now her passport also says “Bi-2”, just like Shura.

Of course, most of these tips for changing your name apply if you work in a creative environment: music, design, advertising. If we talk about business owners, employees or officials, then, in principle, the name is not such an important aspect. Unless you are the owner of the surname Kidalov, Lokhov, Otkatov or Otzhimalov and other names “playing” against you. However, changing your name to something “speaking” can increase your memorability, and in some cases even attract media attention to you, for example, in the case of Bi-2.

Oleg and Valentina Svetovid are mystics, specialists in esotericism and occultism, authors of 14 books.

Here you can get advice on your problem, find useful information and buy our books.

On our website you will receive high-quality information and professional help!

Nicknames

Nickname(from Greek false name) is an invented name that a person uses in public activities instead of the name given at birth (recorded in official documents).

Most often, pseudonyms are used in literature, art, religion and the occult.

If a person becomes famous, the pseudonym often displaces his real name. And even the person himself begins to perceive himself under a pseudonym.

They take a pseudonym if they want:

Choose a name with a certain energy (program) for success in a specific profession

Have a bright, memorable name

Replace long name with shorter one

Hide national roots

Hide your real name to protect yourself from attention

Literary pseudonyms

Alexander Green – Alexander Stepanovich Grinevsky

Alexander Serafimovich – Alexander Serafimovich Popov

Anatole France – Jacques Anatole Francois Thibault

Andre Maurois – Emil Salomon Wilhelm Erzog

Andrey Bely – Boris Nikolaevich Bugaev

Anna Akhmatova – Anna Andreevna Gorenko

Arkady Gaidar – Arkady Petrovich Golikov

Boris Polevoy – Boris Nikolaevich Kampov

Veniamin Kaverin – Veniamin Aleksandrovich Zilber

Voltaire – Marie Francois Arouet

Guillaume Apollinaire – Wilhelm Apollinary Kostrovitsky

Gleb Arsenyev – Sorokin Yuri Alexandrovich

Grigory Gorin – Grigory Izrailevich Ofshtein

Daniil Kharms – Daniil Ivanovich Yuvachev

Demyan Bedny – Efim Alekseevich Pridvorov

Jack London – John Griffith Cheney

George Sand – Amandine Aurora Lucille Dupin

Igor Severyanin – Igor Vasilievich Lotarev

Kir Bulychev – Igor Vseevolodovich Mozheiko

Korney Chukovsky – Nikolai Vasilievich Korneychukov

Lesya Ukrainka – Larisa Petrovna Kosach-Kvitka

Lewis Carroll – Charles Lutwidge Dodgson

Maxim Gorky – Alexey Maksimovich Peshkov

Maxim Tank – Evgeniy Ivanovich Skurko

Mark Twain – Samuel Langhorne Clemens

Mikhail Svetlov – Mikhail Arkadyevich Sheinkman

Mikhail Koltsov – Mikhail Efimovich Fridlyand

Moliere – Jean Baptiste Poquelin

O. Henry – William Sidney Porter

Pablo Neruda – Naftali Ricardo Reyes Basualto

Paul Eluard – Eugene Emile Paul Gredel

Panas Mirny – Afanasy Yakovlevich Rudchenko

Prus Boleslav – Alexander Glowacki

Sasha Cherny – Alexander Mikhailovich Glikberg

Stendhal – Henri-Marie Bayle

Teffi – Nadezhda Aleksandrovna Lokhvitskaya (Buchinskaya)

Sholom Aleichem – Sholom Nokhumovich Rabinovich

Eduard Bagritsky – Eduard Georgievich Dzyubin

Erasmus of Rotterdam – Gerhard Gerhards

Yakub Kolas – Konstantin Mikhailovich Mitskevich

Janis Rainis – Janis Plieksans

Artistic pseudonyms

Woody Allen – Allen Stewart Koenigsberg

Harry Houdini - American illusionist - Eric Weiss

Greta Garbo – Greta Gustafson

Jean Gabin – Jean Alexis Moncorger

Yves Montand – Ivo Livi

Smoktunovsky Innokenty Mikhailovich – Smoktunovich Innokenty Mikhailovich

Pencil: Mikhail Nikolaevich Rumyantsev

Madonna – Madonna Louise Ciccone

Marina Vladi – Maria-Louise Polyakova-Baidarova

Marlene Dietrich – Maria Magdalena Dietrich

Marilyn Monroe – Norma Jean Baker

Ranevskaya Faina Georgievna – Feldman Faina Georgievna

Simone Signoret – Simone Kaminker

Sophia Loren – Sofia Scicolone

Utesov Leonid Osipovich – Lazar Iosifovich Weisbein

Fred Astaire – Frederic Austerlitz

Fernandel – Fernand Contandin

Cher – Sherilyn Sarkisyan

Pseudonyms in art

Sandro Botticelli - Italian painter - Alessandro Filipepi

Titian - Italian painter - Tiziano Vecellio

Giorgione - Italian painter - Giorgio Barbarelli da Castelfranco

Le Corbusier - architect - Charles Edouard Jeanneret

Parmigianio - Italian painter - Francesco Mazzola

Pinturicchio - Italian painter - Bernardino di Betto di Biagio

El Greco - Spanish painter - Domenico Theotocopouli

Singing aliases

Grigory Leps - Russian singer - Grigory Viktorovich Lepsveridze

Mario Lanza - American singer (tenor) - Alfredo Arnoldo Cocozza

Maria Callas - American singer (soprano) of Greek origin - Sofia Cecelia Kalos (Kalogeropoulos)

Mark Bernes – Otto Neumann

Mylene Farmer - French singer - Mylene Gautier

Sting – Gordon Sumner

Tina Turner – Anna Mae Bullock

Charles Aznavour – Varenag Aznavourian (Aznauryan)

Pseudonyms in science

Paracelsus - German physician, naturalist and philosopher - Philip Aureolus Theophrastus Bombastus von Hohenheim

Nicolas Bourbaki is a group of French mathematicians created in 1935.

Nicknames in fashion

Coco Chanel - French designer, trendsetter of women's fashion of the 20th century - Gabrielle Bonheur Chanel

Collective nicknames

The Vasiliev brothers - film directors, screenwriters, namesakes Georgy and Sergei Vasiliev, creators of the film "Chapaev"

Kozma Prutkov - Alexey Konstantinovich Tolstoy, Alexey Mikhailovich Zhemchuzhnikov, Vladimir Mikhailovich Zhemchuzhnikov, Alexander Mikhailovich Zhemchuzhnikov

Kukryniksy – Kupriyanov Mikhail Vasilievich, Krylov Porfiry Nikitich, Sokolov Nikolay Alexandrovich

Ilya Ilf and Evgeny Petrov - writers, co-authors Ilya Arnoldovich Faizilberg and Evgeny Petrovich Kataev

Political pseudonyms

Lenin - Vladimir Ilyich Ulyanov. Lenin had more than 146 pseudonyms.

Martov: Yuliy Osipovich Tsederbaum

Stalin: Joseph Vissarionovich Dzhugashvili

Trotsky - Lev (Leiba) Davidovich Bronstein

Kamenev: Lev Borisovich Rosenfeld

Willy Brandt – Herbert Carl Frahm

Rudolf Abel – William Genrikhovich Fischer

Arseny – Mikhail Vasilievich Frunze

Voinov - A.V. Lunacharsky

Grach: Nikolai Bauman

Kirov – Kostrikov Sergey Mironovich

Zinoviev - O.A. Appelbaum

Molotov - V.M. Scriabin

Sablina - N.K. Krupskaya

Sports nicknames

Pele - Brazilian footballer, striker - Edson Arantes do Nascimento

Black Kyrgyz – kickbacker – Alen Ofoyo

Tiger of Madras – chess player – Vishy Anand

Iron Mike - boxer - Mike Tyson

Selecting a nickname

Question:

Hello Oleg Petrovich and Valentina Vladimirovna! Help me, please, in choosing pseudonym for creative activities. I do DJing (play music). I just can’t think of a creative pseudonym for myself. I really like Latin music, Latin countries, sun, beach, carnivals. I would like a pseudonym from this topic. Thank you in advance. Tell me what else is required from me to help you.

With all respect, Andrew

Answer:

For those who want to choose a nickname, we can offer a nickname in three options:

Name (name options)

Last name (surname options)

First and last name.

Please write what set of programs (energies) your pseudonym should include:

For creative activities

For success, fame, fame

For money, business, increasing income

To attract the opposite sex

For love and creating a family

Other programs (write which ones)

A combination of several of the above programs (energies).

For example, a pseudonym for creative activity can help in creativity, give inspiration, ideas, but at the same time not bring money. Or money will come and go.

It is much easier to choose a nickname based on only one program. Because creativity and business at the same time is a rare combination. Creativity and fame are programs close to each other.

And also write examples of nicknames that you like so that we can focus on your taste.

Selecting a nickname

We can find a nickname for you. To do this, the following data is required:

Your photo (but not portfolio), without retouching. Several photos are possible.

Date and place of birth (optional).

In what creative direction do you plan to develop?

What surnames (first names, combination of first and last names) do you like? Please write a list (10-20 options) if you have one. We will consider your options first, maybe some of them will be suitable for you. If you have no options, we will select the options ourselves.

Which egregor to choose a pseudonym from - Russian, European, etc.

Where do you plan to make your career - in Russia, Europe, etc.

We will offer you at least 5 harmonious options with good programs for creativity, fame, success, career, money. If you want any other programs in the pseudonym (besides those listed) - write.

Typically, preparation of a consultation takes at least 5-7 days.

In Russian, in addition to your options, we offer our options.

Nicknames in another language(except Russian) we select and diagnose only from your options.

After the consultation, you can order diagnostics of new options, but diagnostics of new options will be paid additionally. Therefore, before the consultation, we always ask you to send a list of your options (the more, the better) so that at least 1-2 options turn out to be successful. Therefore, if you want to consider new alias options after consultation, you will need to pay for the diagnosis of each alias.

On our website we offer a huge selection of names...

Prices for services are approximate and may change. Therefore, before making a translation, please first write a letter ordering any service (consultation, diagnostics).

To understand what a new name (full name) is, let's give an example:

A person needs to participate in a car race. He wants to win. He orders a car with excellent technical characteristics, pays for the development of such a car, and receives it.

But buying a great car doesn't mean it will win the race.

Firstly, he needs professional qualities as a racer.

Secondly, he needs time to get used to the new car and feel how it works.

Thirdly, professional racers who may also have good cars can participate in the race.

It is clear that a good professional racer will not win in a bad car.

But if the driver is bad, and his car is great, he won’t get 1st place either.

In other words, if a person wants to succeed in business, he must have some qualities of a businessman. If he does not have such qualities, then a new (even very successful) name will not make him a good businessman.

A name can activate and strengthen a program that a person already has. But you need to understand that it takes time to strengthen and activate the program.

Some people will need a week to feel an improvement in their business, while others will need much longer. Maybe a year or two. It all depends on the individual’s individual achievements. And the name (full name) only helps or slows down.

If a person has the necessary energy (character qualities), then he himself can choose a suitable name (full name) with the necessary programs.

If a person does not have the necessary qualities, then he cannot fully objectively evaluate the new name (full name) proposed to him.

An inexperienced car enthusiast cannot objectively choose a suitable car. He may like a car with a beautiful design, but with weak filling.

Therefore, it is advisable to seek help from professionals.

From this page look:

Our new book "The Energy of Surnames"

Oleg and Valentina Svetovid

Our email address: [email protected]

At the time of writing and publishing each of our articles, there is nothing like this freely available on the Internet. Any of our information products is our intellectual property and is protected by the Law of the Russian Federation.

Any copying of our materials and publishing them on the Internet or in other media without indicating our name is a violation of copyright and is punishable by the Law of the Russian Federation.

When reprinting any materials from the site, a link to the authors and site - Oleg and Valentina Svetovid – required.

Nicknames. Selecting a nickname

Attention! Sites and blogs have appeared on the Internet that are not our official sites, but use our name. Be careful. Fraudsters use our name, our email addresses for their mailings, information from our books and our websites. Using our name, they lure people to various magic forums and deceive (they give advice and recommendations that can harm, or lure money for performing magic rituals, making amulets and teaching magic). On our websites we do not provide links to magic forums or websites of magic healers. We do not participate in any forums. We do not give consultations over the phone, we do not have time for this. Note! We do not engage in healing or magic, we do not make or sell talismans and amulets. We do not engage in magical and healing practices at all, we have not offered and do not offer such services. The only direction of our work is correspondence consultations in written form, training through an esoteric club and writing books. Sometimes people write to us that they saw information on some websites that we allegedly deceived someone - they took money for healing sessions or making amulets. We officially declare that this is slander and not true. In our entire life, we have never deceived anyone. On the pages of our website, in the club materials, we always write that you need to be an honest, decent person. For us, an honest name is not an empty phrase. People who write slander about us are guided by the basest motives - envy, greed, they have black souls. The times have come when slander pays well. Now many people are ready to sell their homeland for three kopecks, and it is even easier to slander decent people. People who write slander do not understand that they are seriously worsening their karma, worsening their fate and the fate of their loved ones. It is pointless to talk with such people about conscience and faith in God. They do not believe in God, because a believer will never make a deal with his conscience, will never engage in deception, slander, or fraud. There are a lot of scammers, pseudo-magicians, charlatans, envious people, people without conscience and honor who are hungry for money. The police and other regulatory authorities have not yet been able to cope with the growing influx of "Deception for profit" madness. Therefore, please be careful! Sincerely – Oleg and Valentina Svetovid Our official sites are: Love spell and its consequences – www.privorotway.ru And also our blogs:

A pseudonym can be used anywhere - on the Internet, cinema, music. An effective, memorable nickname can attract attention to its owner, which is what most owners of interesting nicknames strive for above all else. In order for a fictitious name to work the way its owner intended, you need to pay attention to the possible options.

A pseudonym is an invented name, while a nickname comes from the foreign word nickname. A fictitious name serves as a substitute for the real one. In the modern world, Internet users who strive to be remembered are hidden behind a nickname. Often a pseudonym is used to hide behind it.

There are many reasons that force people to hide behind made-up names:

• desire to avoid persecution;
• through class prejudices;
• fear of revealing one's social position;
• fear of failure;
• the desire to stand out, be remembered, attract attention, etc.

Also, those who have an uninteresting or even indecent surname strive to come up with a new, more euphonious name.

Nicknames on VKontakte (VK)

On VKontakte, most account holders have nicknames. Wise users do the right thing when they do not link their real data to their VK account. But at the same time, you need to remember that it is not advisable to make a fake name the most unusual.

Administrators of this social network quickly identify such account owners. The page is marked with a shameful label, which indicates that the information provided on the page is untrue. If the name is chosen incorrectly, the page may be blocked.

For girls (women's)

A girl’s nickname should be some kind of reflection of her interests, preferences, or simply be original.

In addition, many people strive to decorate their nickname with symbols that make the fictitious name beautiful to look at, for example, you can use the following nicknames:

• ★PRINCESS★
• .*.*LOVED_IN_the_Sun.*.*
• I-B-L-O-C-C-O
• ☜ My ♡ is busy☞
• YES ★ SHA
• KruTyshKa
• ★˙˙· . EVERYTHING WILL BE IN MARMALADE˙˙· . ★
• ~Bitch~
• ジ҉Д҉А҉Н҉Э҉Ч҉К҉Аジ
• Ålεkšลµdra
• ☜AnGeL..♡..DнЯ☞
• ♪In rhythm with mine
• ۩۞۩ SyanchIk ۩۞۩
• ~Whisper of Rain~
• Dreams come true

For guys (male)

A nickname for a guy has a more serious meaning than for a girl. A guy should strive for originality, be distinguished by unusual thinking, his nickname should evoke respect from friends and delight among girls.

Nicknames that may be interesting are:

• Dreamer
• lion soul
• tempter
• owner of the world
• guardian of humanity
• Sunny guy
• Veselchak
• Lyricist
• Star Warrior
• Invader
• I'm a cool guy
• Pioneer
• _*very nice king*
• CKa3o4HuK
• Executor
• Mentor
• The wind of change
• adept of justice
• smoky Wizard
• The boss came in quietly *_*
• The One

Beautiful nicknames for Instagram

When choosing a nickname for Instagram, you need to look at possible nicknames already used by other users. When registering an account, you must enter your chosen name. If it is already occupied by someone, you need to continue looking for a new one. It is not advisable to use aliases that are too long - more than 20 characters. If your nickname contains several words, you need to separate them with an underscore or a dash. If you combine characters that are not on a regular keyboard, other users will see empty spaces instead - white squares.

It is better to write long nicknames in Russian, short ones - in Latin letters.

For girls and women

On Instagram, girls and women try to use meaningful and sonorous nicknames. You can use a fictitious name that reflects the girl’s inner state, interests, hobbies.

Great options that girls and women can take note of:

• Dikaya_k()шk@
• SAD SMILE
• 3bowka
• I'll-survive-2018
• House_Blue_Leaves
• CMETAHKA
• thatNavsﻉWhen
• λφЂนრลI
• PERSONALITY
• RyaΔoM with t Fight
• G@L@V@breaking
• Exclusive
• Selfie_DeByshKa
• cute personification of evil
• VITAL GIRL

For boys and men

Men do not change their principles, regardless of which social network they open an account on.

The guys' nicknames are clear, succinct, and often funny:

• )(uLiGaN
• Proud Huλϟgɑn
• BratoK
• THE KING IS IN CONTACT!
• POLAR βOLK
• Sylvestor_with_coupon
• clear person
• Jedi Vasily
• HEqpOPMaJI
• Brucelist
• I_Spartan_85
• Outlaw
• COOL GUY
• loaf
• pro100th
• Where_my_eat

Nicknames in English with translation into Russian

Most websites and social networks offer to register nicknames exclusively in English. This doesn't scare anyone today. In addition, you can create unique, original and interesting nicknames that will fuel the desire to know what a fictitious name means. This option will definitely attract attention, especially since there is plenty to choose from.

For girls (women's)

The flight of fancy when choosing a nickname in English is unlimited.

For girls, nicknames are suitable, in which entire phrases similar to statuses are encrypted:

· Girl Clothing (girl clothes)

Girl beauty

· Simply Girl

Better Half

· Honey Bun

· Sweetest (the sweetest)

Cherry Pie

· Specials (bargain)

· I’m so alone (I’m so alone)

· Creepy character (terrible character)

· Tsukiko (moon child)

Nicknames in the form of a name or word also sound beautiful:

· Youth (youth)

Believe (believe)

Great

Schematic

· Confident (confident)

For guys (male)

Nicknames in English for guys are perceived positively by users and cause good impressions when familiarizing themselves with a guy’s profile.

Interesting male nicknames in English:

· cognitive dissonance (cognitive dissonance)

strategy

· karateka (karateka)

· locator (locator)

· mentality

selector (finder)

carbonate (black diamond)

· Russian vodka (Russian vodka)

· Impromptu (improvisation)

· Klondike (Klondike)

Follower

Accurate

On YouTube

At first, many people visited YouTube video hosting only to watch videos, because the pseudonyms were simple and not very euphonious.

But today this is already a channel that can be developed, so the nickname plays an important role.

For girls and women

In order for your YouTube account to attract attention, it is advisable to choose a nickname that will be easy to read.

This will allow other users to find your profile faster. Girls who are interested in symbols that are not on the keyboard will have a more difficult time expanding their audience, since finding such a profile will not be easy. It is advisable to experiment with first names and surnames, choosing them with alternating Russian and English words, using the names of literary characters. It is advisable to make nicknames that are not very long and will be easy to remember.

· Nastya Kitty

Chocolate Elise

For boys and men

For the YouTube channel, more official nicknames that reflect the theme of this site may be suitable for guys:

How can you come up with a beautiful nickname yourself?

You need to come up with a nickname depending on what goals you want to achieve with this action. First, you need to write down on a piece of paper or in a text document on your computer the ideas that come to mind first. The selection can be made after a fairly large list has been recorded. This will allow you to visually and mentally select the most harmonious and outwardly attractive from the available options.

The nickname should be an incentive to take certain actions. You can choose something important for yourself, reflecting your field of activity and interests. You can rearrange the words in your name, if you don’t want to tie a fictitious name to your type of activity, try writing your first or last name backwards - it might turn out to be an interesting option.

Some nicknames of stars and famous people

Many celebrities have dissonant surnames and names that do not attract attention or are not remembered, so to enhance their stage image they use pseudonyms.

Eg:

· Eva Bushmina – Layan;

· Christmas tree – Elizaveta Ivantsiv;

· Nyusha - Anna Shurochkina.

· Pink – Alicia Beth Moore;

· Carmen Electra – Tara Lake Patrick;

· Jackie Chan - Chan Kong San;

· DIDO – Florian Cloud De Bachiviel;

· Tina Turner – Anna Mae Bullock.

What is an operational pseudonym?

An operational pseudonym is considered to be a pseudonym that is selected for conducting intelligence activities, conducting any secret operations, various one-time or periodic actions.

Often operational pseudonyms are the names of cities, plants, animals, natural phenomena, a combination of numbers, or an abbreviated surname of the bearer of the pseudonym.

Do not miss. . .

Cool -

In English with translation into Russian -

Everyone has their own. The main thing is to choose a harmonious, memorable author's name that emphasizes the individuality and dignity of the owner. Many celebrities went down in world history under a pseudonym. Millions of fans remember Marilyn Monroe, Bruce Lee, Mark Twain, Freddie Mercury, Botticelli, without knowing their real names.

Most often, writers, actors, singers, artists, athletes, and politicians use pseudonyms in their work activities. It is obvious that the majority are people of bohemian professions. Freelancers can also be classified as creative individuals who need self-expression. It is not as difficult to choose a pseudonym that will lead the author to success as it seems at first glance. It is enough to use a few useful tips.

Tip #1. A pseudonym can be made from variations of a real last name and first name, or you can use the names of relatives. For example, Demetria Jean Harmon shortened her name, kept her first husband's surname and is now known as Hollywood actress Demi Moore. Children's writer and poet Nikolai Vasilyevich Korneychukov signed his works with the pseudonym Korney Chukovsky.

Tip #2. Successful pseudonyms are obtained by replacing your own last name and/or first name with more “speaking” ones. A new name can be associated with an occupation, positive qualities, or simply beautiful words. So the Soviet pop artist Lazar Weinsbein became Leonid Utesov, and the singer David Bowie was born David Robert Jones. The name Bowie comes from the name of a knife.

Tip #3. A pseudonym can be decorated with noble and national preposition particles “von”, “la”, “de”, “mak” and others. Fashion model Heather Renee Sweet chose the pseudonym Dita Von Teese for filming in Playboy magazine, under which she continued her shocking career. Singer and composer Chris de Burgh's real name is Christopher John Davison.

Tip #4. A new name is not always a name in the usual sense. It can be any interesting word or any set of letters. British musician and leader of the rock band Gordon Matthew Thomas Sumner chose the pseudonym Sting (translated from English as “sting”). Singers Glucose and Pink (from the English “Pink” - pink) were born under the names Natasha Ionova and Alisha Beth Moore, respectively.

Tip #5. Before choosing a nickname, you should think about what it will sound like in 10, 20, or 30 years. The name should not focus on fleeting fashion, should not be too “childish” and, of course, the owner should not get tired of it over the years.

Tip #6. If there is no interesting story associated with the appearance of a pseudonym, then it is better to invent one. Clients and acquaintances will definitely ask about the origin of the nickname. It would not be superfluous to thoroughly study the etymology and meaning of the concepts that gave rise to the pseudonym. A beautiful sound can have a very repulsive meaning.

Tip #7. The nickname should not be too common or similar to an already known first or last name. A unique name is very useful from the point of view of Internet search engines and is remembered more quickly by users.

Tip #8. Before you start using a nickname, you need to check its pronunciation and translation into other languages. In foreign countries, the chosen nickname may mean something funny, vulgar, or even forbidden. This point is especially relevant for freelancers planning to work with foreigners.

Tip #9. After the final choice of a pseudonym, you can begin to popularize it. Now all Internet activities should be linked to the new name - social networks, email, domain, profiles on forums, etc.

Tip #10. Some pseudonym owners go further and change their passport and other documents under their new name. This is what pop artists Valeria (Alla Perfilova), Katya Lel (Ekaterina Chuprina), Dima Bilan (Viktor Belan) did. This phenomenon has become most widespread among show business stars, but freelancers also have something to think about.

That is, a speaking and attractive name. Your nickname. Naming. By which you will stand out among the majority. Which all your clients will know. By which they will look for you in searches - on social networks, in blogs, at the Crafts Fair and in any online representation.

What is bad naming? This is a name that makes it impossible to understand either what you do or your strengths.
What is good naming? Good naming reflects the essence of your activity. Or strengths, or main advantages.

• If your name is Anna Ivanova - sorry, you are out of luck. Because a potential buyer will find dozens and even hundreds of such Anh in a search. By the way, let me introduce myself, that’s exactly what I’ve been called for a good quarter of a century. :-) I don’t like WhiteKitten very much either, because they keep trying to call me a kitty, which is not true at all and simply doesn’t correspond to my worldview. But I haven’t come up with a better option yet.

A good option is to choose your real name + a speaking pseudonym as a naming name. Try to make it echo the name, start with the same letter, or form a rhyme.

I could call myself, for example, Anna Guardian Angel [of the meaning of life]. If only I was engaged in philosophy and charity now. Good idea, needs to be developed...

Ways to create naming:
1) Your field of activity, entered into the dictionary of synonyms. As an idea generator.
2) Your name, entered into the rhyming dictionary. As an idea generator.

Important: Russian people deify English. There's nothing you can do about it. This must be used. As well as the words art, studio, design, creative, etc. and so on.

Not good: one word in Russian, one in English. It must be either/or.
Not good: when it is not clear by ear how to write a nickname.

One of my friends has an email nickname of deathknight@ pochta.ru. A death knight, that is. How many people do you think write his address correctly by ear? One in thirty, yes.

Important: any naming needs to be tested. For what? Just unwanted associations that you yourself don’t notice will be immediately noticed by others. Halocopia is not a good name for a company, even if it makes the best copies in the world.

Testing methods. On relatives. On friends and acquaintances. On future buyers. Organize a poll on social networks: help name the brand. The one who came up with the best name is a gift.

How NOT to act. Place an ad on freelance sites in style - offer us a hundred titles, and we will choose, think about it, and pay the best one. Freelancing sites are full of such freeloaders. It’s better not to promise money, but to immediately place an ad on your blog as motivating “for interest.” And offer not money, but a gift. Its unique creativity.

P.S. All the tips that you read in this LiveJournal under the tag “monetization of creativity” - with the exception of the most recent materials, which you can only read here - are now available on