Andryukha pug owner biography. “I’m here so you won’t be sad.” Uncle Pug became a rapper and made the first gangsta video. An extraordinary way to avoid the army

Real name: Novik Sergey Vladimirovich
Date of birth: 06/09/1973
Place of birth: Bila Tserkva
Nickname: Klitorchuk Kal Kalych
Youtube channel:

Pug Uncle Dog, aka Klitorchuk Kal Kalych, aka Uncle Pug, is a recently famous streamer who spent 27 years of his life in prison. Uncle Pug's star first lit up in 2014, when a video called "A Pug Is Not a Comb" was uploaded to YouTube.

Pug's childhood

Story from childhood

The first striking fact of Pug’s biography is that at the age of eight, on a school excursion to a cowshed, instead of a nipple, he presented his genitals to a small calf. As he himself states Kal Kalych, some of his classmates were also into this.

First term

As a teenager, Pug lost a large amount of money at cards. In order to repay a gambling debt, the teenager stunned an unfamiliar woman and politely asked her to tell her where the jar of gold was hidden. After Pug didn't hear what he wanted from the woman, he stuck it in the woman's anus soldering iron, after which the shocked woman told everything. The police almost immediately identified the juvenile offender, but could not arrest him, since Pug was 13 years old at that time. 4 months later, on Serezha’s birthday, the police detained him. As a result, Pug was sentenced to 4 years in prison.

Slope from the army

2 weeks after leaving childhood, Pug’s mother confronted her son with a fact: “I’ve agreed, you’re going to join the army.” Young Seryozha really did not want to spend another 2 years away from home, so he decided that he would avoid the army by any means. At the medical examination, all the doctors, even without checking, automatically noted in Pug’s file that he was healthy. Seryoga had one last chance - psychiatrist's office. Having again seen the “Healthy” mark on his file, Pug left the office and began to shit right under the doctor’s door. Instantly a crowd of military registration and enlistment office employees came running, and panic began. As a result, Pug was tied up and taken to a mental hospital. Thanks to this, Pug received the right to freedom, which, by the way, was short-lived - Seryoga received his next prison sentence a month later.

Prison life

There are rumors on the Internet that Pug is a rooster by color, but this is not true. At first, Pug was a man. In 1993, he took an active part in the riot in the zone. In honor of this event, Pug, with the permission of a certain authority, tattooed an epaulette on his shoulder - a criminal tattoo. Uncle dog For most of his term he was considered a reputable prisoner, but at the end of his prison “career” Pug lost at cards and was unable to pay off his debts on time. For this, the color of the pug was changed to the fuflyshnik. As Pug himself says, all this happened because of his addiction to heroin. It was the drug that prompted Seryoga to gamble for a large sum of money.

Throughout his life, Pug served 27 years in prison. It was in prison that the most significant event in his life took place - meeting Andrei Shchadilo, thanks to whom Mops is now a popular streamer and video blogger.

Uncle Pug's streams

In the summer of 2016, Uncle Pug was released from his last prison sentence. On the same day Andrey Shchadilo and Pug We made a festive stream. “Thongs” (as Andrei and Seryoga themselves call the streams) both now and a few months ago took place in the same format - Andrei beat Pug for money. Only the donation amounts differed. For example, before, men collected about 7,000-10,000 rubles per stream. At the moment, the numbers are tens of times higher. Only on the last stream of Uncle Pug the amount of 220,000 rubles was collected.

In addition to streams, vlogs and prison life hacks are occasionally published on Pug’s YouTube channel.

Bottom line

Uncle Pug is a creative project whose theme is very relevant now. Even before Pug appeared on YouTube, there were a lot of jokes and stories about the zone on the Internet, and there were the popular “Zon riddles.” Uncle Pug has become a kind of main lesson on the Internet, and thanks to this he is now making a lot of money.

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Former prisoner Sergei Novik, who became a popular streamer and video blogger under the pseudonym “Uncle Pug,” dressed up in gold chains and got into a limousine with models. For those who have not met this YouTube character from Ukraine before, Medialeaks has compiled a brief overview of his work.

The premiere of the video for Uncle Pug, also known under the pseudonyms Aunt Whore and Corporal Klitorchuk, took place on February 26. Within a day, the video collected 320 thousand views, and in total the “Pug Uncle Dog” channel has 210 thousand subscribers.

In the video, an elderly prisoner leaves prison with a plastic bag, is picked up by a white limousine, and then appears in various interiors - from a slaughterhouse to a set with models and vodka in a crystal decanter. In short, the essence of Pug’s message boils down to the fact that he threatens another video blogger, Yuri Khovansky, but loves his subscribers, those who donate money to him for streams, and entertains them by talking about the life of criminals in prison and in freedom.

This is the first full-fledged video clip of the popular streamer and video blogger Sergei Novik (that’s Pug’s real name) on social networks.

Novik, according to his biography on the website Video-bloggers.ru, was born in 1973 in the city of Bila Tserkva in Ukraine. He committed his first crime at the age of 13, and in total he spent 27 of the 44 years of his life in prison. In 1993, Novik took part in a riot in the zone, for which he received a tattoo in the form of an epaulette on his left shoulder. This placed him at a relatively high level in the prison hierarchy. True, as FSIN experts explained to Life, sometimes an epaulette can be “earned” from a minor simply by being sent to a punishment cell several times.

Sergey Novik in 2013 (left) and in 2016

The situation changed a few years later. Due to his addiction to heroin, Novik began to gamble a lot, lost a large sum and was unable to return it on time, which transferred him to the category of so-called swindlers. This is not the lowest status in prison (“lowered” are considered lower), but a prisoner of “bullshit color” is not considered an authority, must follow the instructions of other prisoners, and can be insulted with almost impunity.

It was in this capacity that Novik first appeared before YouTube users when in 2013 a video appeared entitled “Pug is not a comb” (alternatively, “Pug drove into the hut”). In this video, an unknown man off-screen insults Novik, calling him by the nickname “Comb,” and forces him to talk about his sex life. The video became popular. Within a year, it gained more than 2 million views on YouTube. Be careful, there is a lot of strong profanity in the video.

In prison, Novik met a prisoner named Andrei Shchadilo. According to the investigative authorities of Ukraine, in 2011-2012 Shchadilo was part of Viktor Zhuravl’s gang, which was a “black” collection agency. Shchadilo was convicted and served his sentence, as did Novik.

Upon release, they formed a creative duet. Shchadilo acts as a producer, Novik as a “star”. Success came to Pug on the Twitch service, originally intended for streaming gamers. Novik does not play any games and is practically unfamiliar with computers and the Internet, but he is willing to endure beatings and bullying. He has a price list for this:

“To hit the elk” means to strike the head covered with the palms. All executions are performed by Shchadilo. Most often, however, viewers simply transfer 30 rubles to convey an offensive message during the stream, which is voiced in a synthetic voice. Here, for example, is a recording of a stream during which Mops talked about how he ended up during his imprisonment in the so-called press hut (a cell where some prisoners beat another with permission or on the orders of the administration).

In addition to stories about prison life on Twitch with the opportunity to humiliate a streamer for money, Sergei Novik makes money from YouTube views. Here he and Shchadilo post “conversations for life,” life hacks for surviving in prison (how to hide something or how to behave), shooting at banks, going to McDonald’s—everything in a row. One of the wildest and most popular stories on YouTube was an episode in which Novik defecated in a cake made by Roshen, packaged it and tried to mail it to the President of Ukraine Petro Poroshenko. We will not post this video here.

Novik also leads

Who is a "pug" in the zone? This question has been asked a lot on the Internet lately. The thing is that quite recently a certain blogger with a rich prison past appeared, who was “driven” by “Pug”. In its own way, this is the first representative of the prison world who was able to gain real popularity within the Russian-language segment on YouTube. The uninitiated public constantly asks, who or what is a “pug”? And this is not strange at all! Little is known about him, but many have heard of his existence.

It's just one step from prisoner to blogger

A man who has 27 years in prison behind him, together with his friend, became famous on the Internet, and now they earn several tens, or even hundreds of thousands of rubles a day. We are talking about Sergei Novik (aka “Pug Uncle Dog”) and Andrey Shchadil (“Pug’s owner”). The two served prison sentences together. In 2013, a video featuring “Pug” appeared on the Internet. The plot did not make much sense (two prisoners speak in a raised voice and insult each other in every possible way), however, the “Zonov” atmosphere and profanity became the object of interest for the majority of social media users. networks.

Stories from childhood

All the facts and life stories that are known about “Pug” were told by him himself in his videos. The narrative format, as a rule, takes place in an unobtrusive dialogue with Andrei Shchadilo, where former prisoners communicate expressively and use profanity. The first stunning fact that simply blew up the Internet public is that, as an eight-year-old child, “Pug” lost his virginity to an animal. This happened during a school excursion to the cowshed, where little Seryozha decided to make his classmates laugh: he approached the little calf and put his genitals on it instead of a nipple. As “Uncle Dog” himself says, in the end his classmates did the same.

Why was “Pug” in prison?

As a teenager, "Pug" became an ardent fan of card games. His hobby turned into an addiction, and he lost a large sum of money to some unknown person. As “Kal Kalych” himself said, the amount was about 25 thousand rubles, which in Soviet times was considered a huge amount of money. Without thinking twice about how to repay the gambling debt, Sergei decides to go on a robbery. Based on a tip from someone, the teenager knew that a certain resident of his village kept a large assortment of gold jewelry in her house. Having entered her house and stunned her with a blunt object, the guy began to demand gold. However, the woman did not make concessions and the heated teenager did not find a more reasonable solution on how to insert a soldering iron into her rear hole. The humiliated and shocked woman turned to the police, and soon “Pug” was found. Since Seryozha was not yet 14 years old, he could not be taken into prison custody (he was 13 years and 8 months old). 4 months later, just on the teenager’s 14th birthday, he was detained. Sergei Novik was sentenced to 4 years in prison.

An extraordinary way to avoid the army

A few weeks later, after his release from childhood, Seryozha receives an ultimatum: his mother declares that he must join the army and this is not discussed. Young Sergei tried with all his might to dissuade his mother, but it was useless. The guy who disagreed decided that by any possible means he should “get out” of the army, because he did not want to erase another 2 years from his life. Forcibly sent to the military registration and enlistment office, the young man began to undergo a medical examination. The doctors understood perfectly well who they were dealing with, so they did not particularly check his state of health, releasing the conscript with the statement “healthy”. The last stage of the medical examination was at the psychiatrist's office. Having again seen the “fit” mark in his medical record, “Uncle Dog” headed to the exit from the office, and then began to unprincipledly defecate under the doctor’s door. This action caused shock and bewilderment among government employees. However, this trick helped “Pug” gain the right to freedom - he was taken to a psychiatric ward. Having abandoned the army, Sergei continued to lead a wild and unpunished life, but this did not last long - a month later the guy went to jail again.

Prison everyday life

With the advent of fame on the Internet, many facts about Sergei’s life in “remote places” began to emerge. The public was interested in the personality of Sergei Novik, and often asked the question, who is the “pug” in the zone? At one time it was rumored that “Pug Uncle Dog” in prison was a “rooster” (the lowest “suit” in the prison hierarchy), but this fact has long been refuted. The pug was a simple “man” (medium and neutral “suit”). In 1993, he was an active participant in the “zekovsky” riot. This fact in the “thieves’” concept is considered heroic, so some authority “gave the go-ahead” for Pug to get a respected tattoo on his shoulder (prisoner’s epaulette). Now everyone knew who Pug was in the zone! For a long period of time, Sergei Novik (aka “Pug”) enjoyed authority among the inhabitants of the prison world, but at the end of his sentence he spoiled his reputation, again with a gambling debt. Having lost a significant amount of money, “Uncle Dog” was unable to pay off his debt. Now his title in this dubious situation has turned into “fufalyzhnik”. According to Sergei himself, this was due to his heroin addiction, under the influence of which he lost at cards.

Throughout his life, “Pug” served 27 years. It was in the zone that he met Andrei Shchadilo, who managed to glorify our hero. Now Sergei Novik is not just a prisoner with a “rich” past, but also a successful video blogger and streamer.

What does the nickname "Pug" mean in the zone?

In the prison-thieves' jargon there is no definition of what a "pug" is; it is not a color or an alternative to any concept. There are several phrases from prison slang that contain the word "pug":

• Take it on a pug - put it to sleep with some means.
• Take on a pug, on a dog - put a person to sleep with a narcotic drug.

A pug in a zone has a meaning that does not have a specific character. In general, in prison, a “driver” is assigned either based on external signs, or on the behavior of a person or an incident that happened to him. The reason why our hero’s nickname was chosen is not fully known, but Sergei Novik does look somewhat like a pug breed (probably with his bulging eyes).

There is only one unspoken version of what a “pug” means in the zone: it is a prisoner who spreads the word about the order in the “hut” to the authorities. However, this concept should not be confused with “rat”. The whole point is that the “pug” reports in the presence of the “supervisor” (the main one within his “hut”). Some deny this interpretation, saying that this is not the answer to the question of who a “pug” is in the zone, however, there are simply no other concepts within a declassed society.

The Present Life of Uncle Dog

In 2016, Sergei Novik and Andrei Shchadilo were released from prison together. In honor of this event, they staged their debut stream, which they called “Thongs” (they see this as an alternative to the word “stream”). The thematic affiliation of their work can hardly be identified. They do not play video games, they do not convey useful things to the general public, but simply present very resonant content - Andryukha beats Pug in various ways for a donation (monetary donation from viewers). These two set a price for one or another action that will be performed with the purpose of mocking and mocking the “Pug”. Every day the popularity of “Uncle Dog” is growing, and with it the amount of donations. Former prisoners earn up to 200 thousand rubles in a few hours. They also run their own channel on YouTube, where they post videos in the VLOG (video blog) genre and “prison life hacks.”

What's the result?

The current activities of Sergei Novik and Andrei Shchadilo have become relevant for the Internet society. The topic of prison and thieves' life attracted global interest on the Internet even before the appearance of the Pug streams. And now studying the prison category has become much easier. Nobody knows how long the fame of “Uncle Dog” will last, because views are growing rapidly every day. It is parsed into quotes and “memes,” and funny moments are cut out of the video to be distributed across all social networks. We can safely say that now “Pug Uncle Dog” is the most important “lesson” within the Runet.